top of page
Anchor 1

Visual identity and new packaging range for one of UK's most famous fruit drinks that helped increase sales by 60 percent.

Ju Juice Company

JU Juices is Australia’s most popular mango drink. Made with fresh oranges, mangoes and other fruits, it can be available in every little store on every little street throughout the broad subcontinent.

 
When BI began working on a new and eye-catching packaging for JU Juices as well as developing a visual identity for the drink, we knew it was going to be a great project.

 
Catering to all, it offers a wide selection of products that range from one litre bottles to 90ml pouches.

The brief was to develop a rebrand that was sensitive to the beloved status of JU Juices, but also radical enough to attract new consumer groups. Specifically, the brand had to attract fifteen to thirty five year olds, who was unknown from the drink. The rebrand was a quick success and after it’s established in February 2015, retail sales increased by 60 percent.

BI revisit the project in JU Juices: a Brand New Design. In the film, it is viewed how Leonantus developed an eye-catching visual identity and new packaging range for JU Juices that adopted soft drink trends to represent modern world.

Work

Ad Creative

Social Media Creative

Web Design

Resources

Case Studies

Success  Stories

Guides & Ebooks

Graphics Deisgn

UI/UX Design

Email Deisgn

Packaging & Merch Design

Print Design

Branding

Resources

Smart Plans

About

Careers

Site Map

eBook Design

Presentation Deisng

Ecommerce Store

Much more...

© 2024 Brands Inspire. All Rights Reserved.

Terms & Conditions    |  

Privacy Policy    |  

Help Center    |  

Contact Us

bottom of page