New brand identity and new packaging for the online retailer of dried fruit, nuts, snacks, chocolate, coffee and tea.
The redesign incorporates this chatty and irreverent tone of voice in the new packaging with friendly hand-drawn typography and illustrations.
Truefood is exactly what it seems: an online retailer of every kind of nut, from peanuts, pecans, pistachios, and pine nuts, to cashews, filberts and almonds, in organic, berries and superfoods salted, and unsalted varieties.
The family-owned business has grown into a thriving website that sells more than 2,000 items and with every increasing sales in millions. The firm has been named one of the “Best Tastes of England” and was featured on numerous shows, and with the slogan We're not only healthy food store, but also offers dried fruit, chocolate, snacks, coffee and tea.
The company first launched its web portal in UK with the name/URL Bertinstruefood.co.uk - This year the firm has launched in India market and secured the Truefood.in URL and made the change to the new name.
With the change, the firm asked Leonantus to create a brand identity and new packaging that would help developed Truefood like a distinctive brand. The new graphics create a beautiful look and feel that is personal, fun, and well, a super clean look.